Free AI workshop for the Round Rock Chamber of Commerce
A 90-minute hands-on workshop for chamber members across the Austin metro. Members left with role-specific AI workflows they could use the same week.
What we walked into.
Owners and operators wanted practical AI, not theory
Chamber members are running businesses. They needed to leave the session with something they could apply on Monday, not a survey of the field.
Mixed audience, mixed roles
Retail owners, professional services, nonprofit leaders, and trades all in one room. The session had to land for every seat.
Single 90-minute window
One shot to build real understanding and demonstrate workflows that fit the work members already do.
What we set out to achieve.
- Demystify AI for non-technical owners and operators
- Walk through workflows attendees could replicate the same week
- Generate honest follow-up conversations, not leads
- Earn the room enough to be invited back
What changed.
- Members curious about AI but unsure where to start
- Most exposure to AI was generic ChatGPT poking
- No vocabulary shared across the membership
- Members walked out with workflows for their specific roles
- Shared language across the room for the next conversation
- Direct follow-up requests from individual member businesses
How we got there.
Anchored to real, owner-operator workflows
Examples used everyday tasks the room already does: drafting member communications, summarizing meeting notes, building first-pass marketing copy, getting unstuck on email triage.
Live demonstration, not slideware
Walked through prompts and tools in real time on screen, with attendees following along. No 'imagine if you could.' Just doing it.
Tools that fit the budget
Focused on consumer and SMB-priced tools members could actually afford. No enterprise platform pitches.
Honest about limits
Where AI is wrong, where it makes things worse, and what's still better done by a person. Trust started there.
Q&A as the main event
Half the session was the room asking specific questions about their own work. That's where the value actually compounded.
The stack we used.
Our members left with tools they could use Monday morning. Brian delivered. The Q&A could have run another hour.
Want SAUG on your team?
A 30-minute conversation with Brian to map your highest-payoff AI opportunity. No pitch, no obligation.